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Boston digital jobs grow

Posted on December 1, 2014

One company secured some key hires for Boston digital jobs.

360 Public Relations has added Melanie Nayer, Vice President of Digital Strategy.

Nayer, digital content marketer by training, previously served in a senior content role at global digital agency SapientNitro’s Boston office.

Nayer will be based at 360PR’s Boston headquarters and work closely with client teams across other 360PR offices as well, including New York, San Francisco and Washington, D.C.

Nayer worked with Fortune 500 companies across various industries, including food and beverage, sports and entertainment, and financial markets. She also spent several years as a contributor to media entities such as Forbes.com, The Huffington Post and Conde Nast Traveler.

“With integrated digital and PR efforts, we’re tapping into the right audience and providing the right content at the right time, based on their digital behaviors. Data is the driving force behind these efforts, both online and offline, and with a clear understanding of this data we can implement digital content on a larger scale, across multiple platforms,” commented Nayer.

“We’ve always integrated digital as part of our broader public relations service offering and today digital is playing more of a driving role in the campaigns we’re rolling out for clients than it was just 12 months ago,” said 360PR CEO Laura Tomasetti. “Melanie brings a native digital perspective to our client teams that will inform our work with sharper insight to what content to serve – and how best to serve – consumers across the array of digital platforms.”