Company hiring for Boston marketing jobs

Posted on January 5, 2015

One company has hired a key person for Boston marketing jobs.

Content marketing agency Brafton Inc. has hired Vice President of Account Management Sarah Cugini its first-ever Chief Client Officer.

Cugini has ten years of experience in customer experiences and content marketing consultancy.

She has worked with Forrester Research and other consulting companies.

According to the company, her promotion marks the business’s shift from “old-fashioned account management” toward more fully realized strategic collaboration, and puts further emphasis on customer experience.

Cugini was responsible for overhauling the agency’s client satisfaction survey, resulting in strengthened long-term partnerships. She also initiated new vendor relationships to improve Brafton’s consultation services, including the search analytics platform SearchMetrics.

Cugini’s main focus for 2015 is providing the agency’s cross-country account management teams with the necessary tools to provide consultancy.

“Sarah has spearheaded a range of key initiatives designed to improve the end-to-end experience for Brafton clients,” CEO Richard Pattinson said. “Happy clients make for a healthy business, and our Chief Client Officer is superbly placed to lead us forward in this regard.”

“We’re going to focus on our team’s content consultancy and expertise to give clients best-in-class marketing. We’ll work harder than ever to build and refine strategies highly optimized against our clients’ goals,” Sarah said.